Does Kroger Price Match?
Kroger has no competitor price-match policy, but its own "Scan Right Guarantee" gives you an item free if it rings up at a higher price than the shelf tag says — a policy that a 2025 investigation found isn't always being honored in practice.
The Scan Right Guarantee: Free If It Scans Wrong
Kroger's own official policy, confirmed directly by the company: "If an item scans higher than the Shelf Tag, then the customer receives one of the item for Free." Only the first incorrectly-scanned item is free per purchase; any additional mis-scanned items are sold at the correct, lower price. Alcohol, tobacco, and liquid milk are excluded. A 2025 Consumer Reports investigation found that some Kroger-family stores had sale labels still posted up to 90 days after they'd expired, leading to shoppers being overcharged — worth knowing since it means double-checking your receipt against shelf tags can actually pay off.
A 2025 investigation found expired sale tags leading to overcharges at some Kroger-family stores — it's worth comparing your receipt against the shelf price and asking for the Scan Right Guarantee if something doesn't match.