Target ended competitor price matching on July 28, 2025 — it will no longer match Amazon, Walmart, or any other outside retailer, only its own Target.com, in-store, app, and Target Plus prices.
Why Target Dropped Competitor Price Matching
Target's own stated reason for ending the program was that customers "overwhelmingly price match Target and not other retailers" — meaning shoppers were mostly using it to get Target's own lower price across channels, not to bring in outside competitors' prices. The change brought Target in line with Walmart, which ended its own competitor price matching back in 2019, and Amazon, which has never offered it directly.
| Competitor price matching (Amazon, Walmart, etc.) |
Discontinued as of July 28, 2025 — no longer offered |
| Target's own channels (Target.com, in-store, app, Target Plus) |
Still matched against each other if the identical item is priced lower elsewhere within Target |
| Price adjustment window |
Typically up to 14 days after purchase for Target's own price drops |
| Not eligible |
Clearance, closeout, liquidation, and open-box items — once marked down to those tiers, the price is final |
If you're used to Target matching Amazon or Walmart prices, that program ended in mid-2025 — only Target's own channels are compared against each other now.
Frequently Asked Questions
Does Target still price match Amazon or Walmart?
No, Target ended competitor price matching on July 28, 2025.
Does Target price match its own store vs. website prices?
Yes, Target still matches prices across its own channels — Target.com, in-store, the app, and Target Plus.
Why did Target stop price matching competitors?
Target said most customers were using the policy to match Target's own lower price across its channels, not to bring in outside competitor prices.
Can I price match a clearance item at Target?
No, clearance, closeout, liquidation, and open-box items are excluded and considered final priced.
