Ulta does not price match outside competitors like Sephora or Amazon — the only matching it offers is between its own online and in-store prices, within about 14 days.
| Competitor price matching (Sephora, Amazon, etc.) |
Not offered — Ulta has no policy to match outside retailers |
| Ulta.com vs. in-store |
Ulta's own online and in-store prices can be matched against each other, typically within about 14 days |
If you're comparing Ulta and Sephora prices, neither store will match the other — comparing directly before buying is the only way to know which is cheaper for a specific item.
Frequently Asked Questions
Does Ulta price match?
No, Ulta does not match prices from outside competitors like Sephora or Amazon.
Does Ulta match its own online price for an in-store purchase?
Yes, Ulta will match its own online and in-store prices against each other, typically within about 14 days.
Does Ulta price match Sephora?
No, Sephora is not a matched competitor for Ulta's pricing.
