JCPenney's Lowest Price Guarantee matches any retailer's advertised price on an identical item — including Amazon-sold items — within 14 days of purchase, available 365 days a year including Black Friday.
Any Retailer, Any Day of the Year
Unlike many retailers that carve out exclusions for Black Friday or holiday sales, JCPenney's guarantee runs 365 days a year with no blackout dates. It covers any retailer's in-store and online prices for an identical item, including products sold and shipped by Amazon.com itself — but not third-party sellers on Amazon, deal or auction websites, or other marketplace listings. Bring the advertisement to a JCPenney store within 14 days of purchase for an in-store refund of the difference, or call Customer Care for an online purchase.
| Qualifying competitors |
Any retailer's in-store or online advertised price for an identical item, including Amazon.com-sold items |
| Excluded |
Third-party marketplace sellers, deal websites, and auction sites |
| Time window |
14 days after purchase |
| Availability |
365 days a year, including Black Friday — no blackout dates |
| Not covered |
JCPenney Salon Services, Optical, Portrait, In-Home Custom Window Treatments/Services, clearance pricing, and online-only coupons |
| In-store claim |
Bring the competitor's advertisement to a JCPenney store |
| Online claim |
Call Customer Care at 1-800-322-1189 |
Frequently Asked Questions
Does JCPenney price match Amazon?
Yes, for items sold and shipped by Amazon.com directly, not third-party Amazon Marketplace sellers.
Does JCPenney's price guarantee work on Black Friday?
Yes, it's available 365 days a year with no blackout dates.
How long do I have to request a JCPenney price match?
14 days after your purchase.
Does the price match apply to clearance items?
No, clearance pricing is excluded.
