Does Apple Price Match?
Apple has no published price match policy, but it's an open secret that Apple Stores will informally match an authorized reseller's price — like Best Buy or B&H Photo — capped at 10% off MSRP, within two weeks of purchase.
Unofficial, In-Store, and Capped at 10% of MSRP
This isn't something Apple advertises anywhere on its website — it's a little-publicized practice that store managers and phone support can apply at their discretion when you call or visit within two weeks of your purchase. The catch is the 10%-of-MSRP cap: on a $249 pair of AirPods Pro, that's a maximum refund of about $25, so the practice is most worthwhile on higher-ticket items like a MacBook Pro, iMac, or Mac Studio where 10% can mean hundreds of dollars back. It only applies to authorized resellers (like Best Buy or B&H Photo), not any random online seller, and isn't a guaranteed right — it depends on whoever you reach agreeing to apply it.
Because this isn't an official policy, results vary by who you reach — it's worth simply asking, but don't expect it to be guaranteed.